Valve won’t allow awards and reviews on Steam store images starting in September

Valve is making a giant change to the best way builders can market their video games on Steam. Beginning September 1st, graphical property builders use in their store listings will solely have the ability to embrace sport art work, the sport’s identify, and any official subtitle. Images won’t have the ability to embrace evaluation scores, award names or logos, textual content that markets reductions, or textual content selling a distinct product.

The new guidelines may show to be a drastic shift for some builders, as they might rely on reviews or awards on their images in an effort to face out from the humongous variety of video games out there on Steam. Even some builders of well-known video games must make modifications — whereas writing this text, I noticed promotional images of Hades and It Takes Two on Steam that featured awards.

Here’s Valve’s reasoning for the modifications, from a weblog publish:

It’s our purpose to make it as clear and easy as attainable for purchasers to seek out video games to purchase and play on Steam. Recently, we have observed extra textual content, award logos, and even evaluation scores being included by sport builders in their graphical asset images. This made us understand our tips have not been as clear as they need to be. As a results of not having clearly-defined guidelines, we have seen additions to graphical property which can be making a complicated and typically even inaccurate expertise for purchasers.

For instance, some sport logos themselves have change into so small that it is arduous for gamers to inform what the secret is. In different circumstances, graphical asset images are so cluttered with award logos and rankings that it’s distracting and arduous to learn. Some capsules embrace evaluation scores which can be not correct. We additionally see that in most circumstances this extra textual content on property is introduced in English language solely, isolating a lot of the Steam viewers that doesn’t communicate English.

And Valve argues that evaluation quotes, scores, and awards have devoted spots on Steam store pages the place builders can nonetheless embrace that info. But you won’t see these in the event you’re simply shopping via Steam in search of one thing new to play.

These awards will must be faraway from the It Takes Two picture.
Screenshot by Jay Peters / The Verge

Valve is not solely banning textual content on property; you possibly can nonetheless embrace a sport’s title or subtitle, and in one instance in the weblog publish, the corporate encourages utilizing textual content in art work to advertise a brand new replace or content material on your sport. But any textual content you embrace must be localized into the languages ​​that your sport helps. You can learn Valve’s full documentation right here.

This shouldn’t be the primary time Valve has laid down a mandate with large ramifications for builders. In 2018, after some controversy about what video games ought to and should not be allowed on Steam, Valve mentioned that it might allow “all the pieces” on the store aside from “issues that we resolve are unlawful or straight up trolling.” Valve has additionally since banned blockchain video games and NFTs. But the corporate has labored to enhance its suggestions that can assist you see smaller titles you may like, which may assist you see one thing new whilst you’re searching for your subsequent sport.

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