Steam’s New Rules Change How Games Stand Out

Award symbols, discount announcements, and review scores clutter a Steam store front in a Photoshopped image.

Image: Valve / Kotaku

Yesterday, Valve issued an replace for devs who promote on their storefront. Starting September 1 of this yr, “banner photos,” known as ““Capsules” in Steamworks, might be restricted from together with quite a lot of accolades, present gross sales, and extra. In the announcement of the coverage change, the home of Gordon Freeman states that the earlier guidelines weren’t outlined properly sufficient.

Banner photos are the equal of canopy artwork on Steam. They’re what you see within the listings on the shop they usually’re normally designed to get your consideration as shortly as potential: That usually means fancy artwork, a outstanding principal character, and the title in large, stylized letters. But it is also been a spot the place builders point out present gross sales, listing rave critiques, exhibit any awards the sport may’ve received, or just let you already know that there is new DLC or a seasonal replace. Starting September 1, nonetheless, builders might be allowed to point large updates, however they’re going to be prohibited from displaying numbers or different textual content that does not immediately relate to the sport.

Valve shared information of the upcoming modifications in an announcement on Titled “New Rules For Graphical Asset Capsules,” the submit particulars the corporate’s need to “make issues as clear and easy as potential for purchasers to search out video games to purchase and play on Steam.” For them, that does not embody itemizing excessive assessment scores, award names, symbols or logos, and completely no low cost advertising copy.

Content based mostly on graphical asset capsules on Steam is proscribed to recreation paintings, the sport identify, and any official subtitle. For readability, this implies:

  1. No assessment scores of any form, together with Steam critiques or exterior information sources
  1. No award names, symbols, or logos
  2. No low cost advertising copy (eg. no “On Sale Now” or “Up to 90% off” textual content)
  3. No textual content or imagery selling a special product. This consists of no advertising of sequels or different titles in the identical franchise.
  4. No different miscellaneous textual content.

Images will be up to date to inform prospects of an replace, resembling a serious DLC launch or seasonal replace fashionable with reside service video games. There are some restrictions for that as properly, nonetheless. Said updates can solely go reside for a month, utilizing what Valve calls “Artwork Overrides.” Additionally, the textual content—which should solely be used to explain the brand new content material and nothing else—have to be localized to no matter languages ​​are supported by the sport.

For those that need to exhibit excessive assessment scores, Valve signifies that builders must observe the principles outlined within the “Store Page Accolades” documentation on Steamworks. These are the accolades you see on a recreation’s particular retailer web page, usually on the fitting aspect of the web page.

This rule change will probably assist clear up a few of the textual litter that generally fills Steam, though it stays to be seen how builders will reply to the brand new pointers, and the way strict Valve might be in imposing them once they go into place this September.


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