Russell Westbrook is focused on building a business empire

The Los Angeles Lakers’ Russell Westbrook has gone via robust occasions over the past a number of months.

He was traded to the Purple and Gold a 12 months in the past, and he thought it will be his probability to lastly compete for an NBA championship whereas taking part in in his hometown.

Instead, the Lakers did not even attain the play-in match, and Westbrook was blamed by nearly everybody.

However, off the courtroom, nearly everybody can agree that the University of California, Los Angeles product is a profitable and kind-hearted man.

One of the initiatives he is focused on is Russell Westbrook Enterprises, which has gotten concerned in a number of sectors of the business neighborhood whereas serving to to provide kids a sturdy basis for future success.

The former league MVP has set his sights excessive with regards to his business ambitions.

Via Bloomberg:

“Basketball star Russell Westbrook is entering into the digital media sector, including a new division to his business as he enters the promoting trade.

“The Los Angeles Lakers level guard, who makes investments and indicators partnership offers via his Russell Westbrook Enterprises, is linking up with digital marketer Causal IQ to assist join advertisers with multicultural audiences via a new enterprise known as RW Digital.

“RWE is now concerned in a number of business strains comparable to actual property, enterprise capital, insurance coverage, schooling and trend line Honor the Gift, which has collaborated with the likes of Nike Inc.’s Jordan model and the NBA’s gamers union. Westbrook has additionally been within the media, producing a History Channel documentary that debuted in May.

“‘We’ve been conserving a lot stuff quiet,’ Westbrook mentioned. ‘People simply see me on the courtroom, however I need to construct an enterprise that is accomplished the proper method. I’m locked in year-round,’ mentioned Westbrook. ‘This is an necessary factor for me, for my future, for my legacy, for our kids.’

“It’s clear that Westbrook has taken full benefit of his place in Los Angeles. Living in such a vibrant and necessary metropolis has little question helped to broaden his empire to a new diploma.

“It will likely be attention-grabbing to see how his latest business selections pan out and (extra importantly) what he is capable of do on the courtroom for the Lakers subsequent season.”

Of course, the Lakers have been attempting to commerce Westbrook for a whereas now. However, even when he is on one other crew’s roster as soon as coaching camp begins, one ought to count on him to proceed to pour into the Los Angeles neighborhood via his business initiatives.


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Story initially appeared on LeBron Wire

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