Nike ‘consider’ major Liverpool kit change as PSG offer planned

Liverpool could keep the same shirts for two seasons under plans reportedly being considered by kit supplier Nike.

According to reports in France, Nike are mulling plans to create new bespoke team kits for the clubs it supplies every two years in a bid to lessen the environmental impact, with the textile industry responsible for two per cent of the world’s greenhouse gas emissions, according to French newspaper L’Equipe.

Nike inked a deal worth £ 30m per year guaranteed with Liverpool back in 2020, with the structure of the deal potentially earning the Reds far more through the club receiving 20 per cent of the revenues made from Liverpool / Nike branded merchandise globally. Some analysts predict that the value of the deal when all things are taken into account could reach the £ 70m mark given the global reach of Liverpool’s brand.

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A new shirt each season has been commonplace for clubs with Liverpool having changed their kit each season since 2012, the final year of the Adidas kit deal before the club made the short-lived switch to Warrior Sports.

Prior to that the club kits would be changed every two years for the most part. But with the cost of living rising and the financial burden on fans in following their team having increased over time through ticket prices, TV subscriptions and merchandising, among other things, attention seems to have turned on how to limit some of that.

At the start of the 2022/23 Premier League season, Brentford will take to the pitch in last season’s kit, committing to a second season with their current strip in a bid to try and limit the expense to fans and also reduce their own environmental impact .

Two-year stints for club shirts were commonplace up until the late 2000s, but with the significant amount of revenues that can be delivered from the sale of shirts globally many clubs pivoted to one-year options across European football’s top leagues.

According to PSG insider La Source Parisienne, the French club would be the first team to be offered the switch to a two-year cycle, starting from next season, potentially opening the door to other club partnerships that exist such as Liverpool, Inter Milan and Barcelona.

The ECHO has approached Nike for comment.

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