NBA superstar LeBron James invests €30m in Canyon Bicycles

Germany-based direct-to-consumer bike model, Canyon Bicycles, has at the moment introduced that it has acquired a duo of strategic investments from American corporations LRMR Ventures and SC Holdings, because it seems to be to strengthen its presence in the US market and diversify its providing .

The first of the 2, LRMR Ventures, is described because the ‘household workplace’ of basketball icon (and star of the current remake of Space Jam) LeBron James. The latter, SC Holdings, is run by James’ lifelong buddy and sports activities advertising and marketing businessman and media persona, Maverick Carter.

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