Kyle Larson and HendrickAutomobiles.com ink contract extensions

CONCORD, NC – Defending NASCAR Cup Series champion Kyle Larson and sponsor HendrickAutomobiles.com have prolonged their relationships with Hendrick Motorsports after agreeing to concurrent contracts that run by the 2026 racing season.

The matching pacts symbolize three-year extensions for each the driving force and sponsor of the No. 5 Chevrolet Camaro ZL1, constructing on agreements that had been introduced in July 2021. HendrickAutomobiles.com will stay the group’s 35-race majority accomplice and proceed its assist of Larson in all non-NASCAR occasions through which he competes.

HendrickAutomobiles.com is the web dwelling for every part Hendrick Automotive Group. Visitors can store 1000’s of latest or pre-owned automobiles, find facilities for service and collision restore, obtain a worth to promote or commerce their automotive, chat on-line with customer support, uncover profession alternatives, be taught extra about automobile safety applications, and discover how the corporate provides again to the neighborhood.

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“When Kyle joined our group, the expectations had been sky excessive from each inside and exterior the group. To say he is exceeded them could be an understatement,” mentioned Rick Hendrick, proprietor of Hendrick Motorsports and chairman and CEO of Hendrick Automotive Group. “Not solely has Kyle confirmed himself as a champion driver, he is carried out at a championship stage exterior of the race automotive. We’re proud to proceed our relationship and to see him symbolize our group and our manufacturers in such constructive methods. The years to return are very vibrant.”

In his first 12 months with Hendrick Motorsports in 2021, Larson delivered some of the memorable performances in NASCAR historical past, profitable 10 points-paying races that included a walk-off victory within the season finale to clinch his first Cup Series championship. The 30-year-old native of Elk Grove, California, has turned in one other stellar effort to this point in 2022 with two victories and his second consecutive playoff look with crew chief Cliff Daniels. Larson can be a prolific filth racer who competes in a variety of vehicles and collection exterior of NASCAR.

Off the monitor, Larson is engaged in a wide range of neighborhood initiatives and launched the non-profit Kyle Larson Foundation in March 2021. He has raised 1000’s of {dollars} to supply assist to hands-on charitable organizations that profit right this moment’s youth, households and communities in want.

“I am unable to clarify how a lot this chance means,” Larson mentioned. “The probability to compete for the highest group and finest sponsors in racing is one thing each driver desires about. I’m humbled to have unbelievable folks in my nook and wonderful assist from so many followers. Thanks to everybody at Hendrick Motorsports and Hendrick Automotive Group for believing in me, Cliff and our group. Even although we have carried out some nice issues to this point, I actually imagine our greatest is forward of us.”

Highlighted by a year-over-year improve in natural visitors for HendrickAutomobiles.com and double-digit will increase in conversions, automobile leads, on-line buyer interactions, commerce evaluations, and employment functions, Hendrick Automotive Group has measured a three-to-one return on its advertising funding in NASCAR. Each of the web site’s highest-traffic days of 2022 have been related to NASCAR-related initiatives. The firm has additionally utilized Larson as a spokesperson for its company social duty applications, together with $100,000 in contributions to high-school STEM applications in Georgia, North Carolina and South Carolina this 12 months.

RELATED: Larson, Daniels current STEM grant in Charleston

“Our partnership with Hendrick Motorsports continues to ship impactful outcomes for our firm,” mentioned Gary Davis, govt vice chairman and COO of Hendrick Automotive Group. “It’s a key a part of our efforts to determine HendrickAutomobiles.com as a nationwide model whereas delivering enterprise alternatives for our dealership places all through the nation. We’ve been in a position to recruit proficient folks to the group, assist our teammates with distinctive incentive and engagement applications, amplify our neighborhood assist applications and expose the NASCAR fan to our dealership places nationwide. We adopted the information, and the choice to increase our relationship with Hendrick Motorsports was simple to make.”

Hendrick Automotive Group has dedicated to quite a few profitable advertising efforts in auto racing. In addition to Larson, HendrickAutomobiles.com is the first sponsor of five-time NHRA champion Greg Anderson and has supported motor sports activities on the grassroots stage.

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