Lame, 22, who was born in the West African nation of Senegal and now lives in Italy, creates videos in which he reacts wordlessly to absurd life hacks, racking up millions of views and likes with each post.
At first, like a lot of TikTokers, he created clips of himself dancing, watching video games or doing comedy stunts. In early 2021, he began making fun of the life-hack videos that flooded social media platforms – reacting to them with a wordless shrug or a look of exasperation.
In addition to the life hack videos, Lame also posts short comedy skits that feature his expressive reactions – but no words.
His reactions personify the term “shaking my head,” or SMH in internet shorthand. After his common-sense approach to a task, Lame extends his arms with his palms facing upward, as if to say, ‘duh.’ Sometimes he throws in an eye roll or a shake of the head.
These silent but expressive reactions have made him one of the most recognizable digital creators on social media.
Lame’s deadpan humor has attracted fans from all over the world, who regularly send him videos of people performing simple tasks in complicated ways.
His stoic facial expressions have also turned him into a meme star – with his face reposted in reaction videos on social media.
Lame did not immediately respond to a CNN request for comment on his new reign as the most-followed TikTok account. But he told CNN last year that he doesn’t post the videos to gain fame.
“I don’t care if I’m first or second or fourth most popular on TikTok. I started making videos because I wanted to make people laugh in that period of lockdown,” he said. “And I keep making videos with the same ideals. I’m happy about my accomplishments, but those are not my main things.”
Lame has said one of his goals is to work with his favorite movie star, Will Smith.