Google’s cost-cutting kills Pixelbook division

Enlarge / The Pixelbook Go begins at $649 for a Core m3 processor, 8GB of RAM, and 64GB of storage.

Valentina Palladino

Google’s {hardware} division continues to be unable to area a constant, dependable {hardware} choice. A report from The Verge claims Google has “cancelled the subsequent model of its Pixelbook laptop computer and dissolved the group chargeable for constructing it.” This has been the case for a number of years, however the one new Chromebooks on the market will likely be ones from third events.

The final laptop computer launched by the corporate was the Chromebook Go in 2019, which continues to be on the market at retailer.google.com. Shortly after that system’s launch, experiences surfaced that the laptop computer and pill division was being downsized. While the pill plans managed to get better due to Android, the laptop computer plans are apparently useless. The final credible Google laptop computer rumors had been from the lead-up to the Google Tensor/Pixel 6 launch. Google was rumored to be making its personal chips and, together with a cellphone (Pixel 6) rumors, constantly claimed a laptop computer model of the chip could be occurring. Google Hardware SVP Rick Osterloh stated as just lately as May that the corporate was “going to do Pixelbooks sooner or later,” and the report says “the system was far alongside in improvement and anticipated to debut subsequent 12 months” earlier than it was canceled.

The cause for the dissolution of the Pixelbook group is outwardly Google CEO Sundar Pichai’s cost-cutting. The Google CEO stated in August that “productiveness as an entire just isn’t the place it must be for the headcount now we have” and warned that the corporate could be “consolidating the place investments overlap and streamlining processes.” The Verge’s report says, “The Pixelbook group and the Pixelbook itself had been casualties of that consolidation and redeployment.”

Taking Google Hardware significantly as an actual enterprise has all the time been tough. Google treats the {hardware} market like a small aspect interest and solely sells units in a small variety of international locations. Google Hardware’s product traces are barely product “traces” in any respect, with inconsistent releases and not one of the iterative annual enhancements that appear to energy different {hardware} operations. Without an computerized annual Pixelbook launch, Google’s timing with this relaunch would have been terrible. It final launched a Chromebook a 12 months earlier than the pandemic, and when the pandemic hit and Chromebook gross sales had been at an all-time excessive, Google had nothing to supply. Google’s Pixelbook would have arrived simply earlier than Chromebook gross sales crashed again to Earth.

The instability of Google Hardware means no useless product is ever really useless. Google give up making tablets in 2015, got here again for Chrome OS tablets in 2018, then give up for one more three years, and now it is planning to launch a brand new Android pill in 2023. Surely, we’ll get one other Google laptop computer sometime, however we’ ll simply have to attend just a few extra years.

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