Google will start assimilating Fitbit accounts next year

Google’s acquisition of Fitbit closed in early 2021, however we’ve not seen a lot in the best way of modifications but. 9to5Google noticed an enormous upcoming change posted on Fitbit’s assist web site: account migrations! A brand new Fitbit assist web page has outlined the plan for the approaching Google account migration. If this goes something just like the Nest account migrations (executed by the identical Google Hardware division), Fitbit customers are in for a wild experience.

Google’s help web page says, “We plan to allow use of Fitbit with a Google account someday in 2023” and that at that time “some makes use of of Fitbit will require a Google account, together with to join Fitbit or activate newly launched Fitbit units and options.” That means non-obligatory account migrations for present customers in 2023. Google additionally says, “Support of Fitbit accounts will proceed till at the very least early 2025. After help of Fitbit accounts ends, a Google account will be required to make use of Fitbit. We’ll be clear with our clients in regards to the timeline for ending Fitbit accounts by way of notices inside the Fitbit app, by e-mail, and in assist articles.”

The merging of accounts will, in fact, imply that Google will get your well being knowledge. Google says that “you will have to consent to switch your Fitbit consumer knowledge from Fitbit to Google” and that “Google will then offer you Fitbit below Google’s Terms of Service, Privacy Policy, and binding commitments for Fitbit.” Part of these EU commitments, which Google selected to use to the entire world, is that “Google will not use Fitbit well being and wellness knowledge for Google Ads.”

Google’s gross sales pitch for why you’d wish to switch says, “Google accounts on Fitbit will help a number of advantages for Fitbit customers, together with a single login for Fitbit and different Google providers, industry-leading account safety, centralized privateness controls for Fitbit consumer knowledge, and extra options from Google on Fitbit.” Really, although, with Fitbit’s borgification being necessary in 2025, resistance is futile.

Let’s hope this goes higher than Nest

The closest expertise we’ve got to those main account migrations is the Google dealing with of Nest accounts in 2019. That was (and nonetheless is) a really bumpy highway. After years of coexistence following Google’s Nest acquisition in 2014, Google determined to kill Nest accounts after 5 years and migrate everybody to a Google account. You weren’t pressured to change, however not switching solely meant a gradual dying of your account, since you were not allowed so as to add new units and would not get any new options. The account transfer ended up altering loads about how Nest works and what Nest works with, introducing regressions just like the lack of location-based thermostat management for a number of months, breaking present compatibility with third-party apps, and the dying of the “Works with Nest” ecosystem. This additionally marked the top of Google’s siloing of Nest knowledge from all of Google’s different knowledge assortment.

Nest nonetheless hasn’t actually recovered from its Google-ification. The authentic Nest app continues to be being crushed to dying with the “not invented right here” stick, and Google needs everybody (and compelled some merchandise) to maneuver to the Google Home app. Google’s app is an unorganized dumping floor for each Google sensible dwelling product, although, and is well the corporate’s worst and most incomprehensible app. It’s nonetheless not feature-complete with the Nest app, and you do not have to look far to seek out offended clients. Google additionally would not provide an online interface for something, whereas beforehand, supplied net performance for thermostats and cameras. Google has owned Nest for seven years and nonetheless hasn’t figured this out.

So far, the one distinction we have seen from the Google/Fitbit team-up is the Fitbit branding giving approach to “Fitbit by Google” branding. If we observe historical past’s instance and assume Google would not be taught from its errors, Fitbit’s transition maps very properly to Nest’s. We think about the Fitbit app and web site being hit with the identical “not invented right here” stick and Google Fit taking on as the brand new Fitbit companion app (Google Fit not has a practical web site). Fitbit has plenty of integration with different providers, however that will most likely must be transitioned to some Google API just like the Google Fit API as an alternative. Naturally, that will contain some performance surviving, some performance being fully misplaced, and a few builders being unwilling to make the leap and re-code beforehand working integrations. Buckle up!

Google says extra info will be out there nearer to the 2023 launch date.

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