Better than last yr’s, costs less

Amazon’s Fire TV Omni QLED Series 4K UHD sensible TV.


I’ve been testing Amazon‘s new 65-inch Fire TV Omni QLED Series 4K UHD sensible TV. If you are an informal TV watcher like me, the brand new Fire TV is straightforward to make use of and has nice image high quality for the worth.

And talking of value, on the time of publication it is on sale for $550, about $250 off its launch value, making it cheaper than last yr’s mannequin that Amazon nonetheless sells. There’s additionally a costlier 75-inch mannequin that costs $1,100.

The firm made its foray into Amazon-branded TVs last yr with a mannequin that was advantageous, however not nice. This yr’s model has a variety of updates that make it a greater purchase. Most noticeably, the image has improved, there may be new ambient show art work and the audio system are an enchancment.

But Amazon would not make some huge cash from {hardware}. It’s a cloud firm and an internet retailer. Instead, its {hardware} serves as a portal into its providers, like Prime Video and even the Amazon retailer. You can speak to Alexa, which is built-in. It’s one huge window into Amazon you’ll be able to grasp in your wall. And individuals who use a variety of Amazon providers may like that.

Here’s what you should find out about it.

What’s good

The new Fire TV will match proper into your sensible residence ecosystem in case you already use the corporate’s Alexa voice assistant by different merchandise just like the Amazon Echo. The TV options hands-free voice instructions, so when you’ll be able to’t discover your distant, you’ll be able to merely shout, “Alexa, shut off the TV.” More advanced instructions are attainable too. I used to be capable of inform the TV to “play the subsequent episode,” of “The Devil’s Hour” on Prime, so I did not have to sit down by the top credit.

This characteristic isn’t new. Last yr’s TV additionally featured hands-free Alexa, however it’s nonetheless a pleasant characteristic and I used to be ready to make use of it simply. You can flip off the microphone in case you do not need to use the Alexa operate.

My present TVs are onerous to see in my front room, which will get a lot of pure mild. But this Fire TV was a lot vivid so I used to be nonetheless capable of clearly watch TV even with a lot of daylight shining in.

There’s a brand new “ambient” expertise on this yr’s mannequin that makes use of sensors to detect your presence within the room. It’s a bit of creepy in idea, however I now see the worth in having the largest display in my front room to function decor, or perhaps a area for displaying necessary info like calendar occasions and digital sticky notes.

Amazon’s Fire TV Omni QLED Series 4K UHD sensible TV with widget show.


There are a number of cool ambient mode options. One turns your TV into a bit of artwork. Art is pulled from a set of 1,500 images and advantageous artwork, together with from the National Gallery of Art and The Art Institute of Chicago. Samsung’s “The Frame TVs” have this characteristic, too, however you need to pay to show the artwork, whereas Amazon’s TV artwork gallery is free.

Amazon Fire TV Omni QLED Series 4K UHD.

Sophia Pitt

You can show your individual images on the TV which is a pleasant however widespread characteristic discovered on different units. You can customise widgets in your display with information, reminders, sticky notes and calendars, and you’ll add management facilities to your sensible residence units. I used the sticky word choice to go away my husband a reminder to select up oat milk from the grocery retailer.

Amazon Fire TV Omni QLED Series 4K UHD.

Sophia Pitt

You may play music from the TV even when the display is not on. I did not count on to make use of this characteristic since I’ve a fairly strong stereo system, however I used to be impressed by the sound high quality and quantity of the TV’s built-in audio system. I’ve sound bar audio system for my different two TVs at residence as a result of the audio system are so dangerous, however I did not really feel the necessity for one right here. The new Fire TV will get loud and the sound is crisp. Still, sound bars present deeper bass and richer sound.

What’s dangerous

Alexa could not at all times hear my instructions when the TV quantity was loud, which is sensible however can nonetheless be a bit of irritating. You’ll have to make use of the distant to pause as a way to converse to Alexa.

Also, this TV is not the most suitable choice for individuals who aren’t actually into Alexa or who do not subscribe to Amazon Prime. All Fire TVs prominently characteristic Prime content material on the principle consumer interface. You’ll see ideas for exhibits to observe, like Amazon’s “The Lord of the Rings: The Rings of Power.”

As you’ll be able to see from the picture under, there are a variety of adverts for Prime Video exhibits, there is a row of sponsored films from Tubi, and I ceaselessly noticed different adverts. It can get annoying in case you’re not concerned about them.

While the brightness and film will probably be sufficient for informal TV viewers, there are different TVs in the identical value vary which can be capable of get brighter. And others may present smoother higher gaming experiences. The Hisense 65-inch Class ULED Premium U7H QLED Series Quantum Dot Google 4K affords a 120Hz refresh charge, for instance, whereas the Omni QLED solely affords 60Hz. The U7H is equally priced at $700 and the image has deeper blacks and extra life like tones, too.

Amazon Fire TV Omni QLED Series 4K UHD Prime UI.

Sophia Pitt

Should you purchase it?

You’ll prefer it in case you’re deep into Amazon’s ecosystem of services. I recognize that it makes the largest display in your home helpful with its “ambient” expertise. It’s very straightforward to arrange and utilizing Alexa to navigate is a breeze. The new Amazon Fire TV Omni is an enormous enchancment in comparison with last yr’s mannequin, significantly in terms of the display, and its present value reduce makes it an excellent higher cut price for its capabilities and dimension.


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