Apple, Google, Amazon set to launch new devices: What to expect

Apple launches the iPhone 13 within the UK

Ming Yeung | Getty Images

Apple, Google, Amazon, Samsung and different companies are gearing up for a busy fall crammed with a number of new gadget launches.

It’s like clockwork. Big tech firms launch the newest merchandise, like telephones, watches, and even robots and flying safety drones, starting in August and up by way of November, to gear up for the vacation purchasing rush.

Samsung kicks it off subsequent week, on August 10, when it’s going to announce new folding telephones, giving it an opportunity to appeal to shoppers earlier than Apple holds its iPhone occasion in September. The new merchandise at Apple’s fall occasions have a direct affect on the corporate’s stability sheet. The vacation quarter is usually Apple’s largest. It reported document income final 12 months for the three months ended Dec. 25, for instance.

Meanwhile, Google has promised to launch its subsequent telephone with a model new chip, and its first Apple Watch competitor, this fall. And do not forget Amazon: It sometimes declares new Echos, Fire TV merchandise and generally throws in a number of surprises, like final 12 months’s Astro Robot, at an occasion held someday between September and November.

There’s lots, so this is a rundown of what to expect.


Samsung Galaxy Z Fold 2


Here’s what to expect: Samsung will debut the subsequent era of its foldable smartphones — the teasers have confirmed that — together with the Galaxy Z Fold 4 and the Galaxy Z Flip 4.

Customers can already reserve considered one of these new smartphones, though they have not been introduced but. Some of the chief complaints surrounding foldable telephones have been the value of the higher-end Galaxy Z Fold mannequin and the plain seam that interrupts the telephone’s show. Any worth drop or upgrades to make the fold much less apparent might be noticeable. Samsung sometimes declares new earbuds, tablets and smartwatches to compete with Apple’s iPad, AirPods and Apple Watch, too.

Here’s what it launched final August: Last 12 months, Samsung unveiled the Galaxy Z Fold 3, which was priced at $1,799 and the Galaxy Z Flip 3 for $1,000. It additionally introduced the Galaxy Buds 2 headphones and the Galaxy Watch 4.


Customers stroll previous a digital show of the new inexperienced shade Apple iPhone 13 professional contained in the Apple Store on fifth Avenue in Manhattan, in New York, March 18, 2022.

Mike Segar | Reuters

Here’s what to expect:

Apple’s reportedly planning 4 iPhone 14 fashions this 12 months, in accordance to Bloomberg, which stated we will expect new options like an always-on show on the higher-end Pro fashions. The similar report stated that Apple could ditch the 5.4-inch iPhone mini and as an alternative launch a extra inexpensive big-screened iPhone with a 6.7-inch display. That suggests Apple will launch an iPhone 14, an iPhone 14 with a much bigger display, the iPhone 14 Pro and the iPhone 14 Pro Max.

Apple can also be set to unveil three new Apple Watch variations, together with a new entry-level SE mannequin, a normal Series 8, and a rugged version geared toward excessive sports activities, in accordance to Bloomberg. The AirPods Pro earbuds are due for an replace, and there is nonetheless discuss of Apple’s first blended actuality headset, however these might additionally come later.

Still, Apple’s blended actuality headset would mark the corporate’s first main product launch because it unveiled the Apple Watch in 2015. The headset will mix parts of digital and augmented actuality, permitting customers to place digital content material on high of the true world, in accordance to Bloomberg . Apple has been working laborious on VR content material, enlisting Jon Favreau to develop video content material for its headset, the New York Times stated in June.

What it launched final September: Last 12 months at its fall product occasion Apple introduced a new iPad and iPad mini, the Apple Watch Series 7, the iPhone 13, the iPhone 13 mini and the iPhone 13 Pro Max.


Google Pixel 7 and seven Pro


While Google would not make a lot income from its {hardware} enterprise, it’s going to launch its first smartwatch and the Google Pixel 7 because it continues to strive to construct momentum within the {hardware} market.

Here’s what to expect: Google has introduced devices in October for years. Back in May at its I/O occasion, Google teased what’s on deck. Its latest telephone, the Pixel 7 can have a second-generation Tensor processor and a glass design with a new aluminum digital camera bar. A bigger Pixel 7 Pro mannequin will ship with a triple-lens digital camera. But we do not know a lot about what else is new concerning the telephones, like the costs, or what the cameras and new chip are able to, so expect to hear all about that.

Google additionally teased its Pixel Watch, the corporate’s first smartwatch, which can launch this fall. In a tweet on May 11, Google stated the watch, “options one of the best of Google, plus Fitbit well being and health experiences.” So, expect some type of software program tie-in that gives new health and well being options.

It’s doable we might see updates to not less than one Google Nest product. A latest FCC submitting by Google described a product they’re engaged on as a “wi-fi machine,” with connectivity ports comparable to present Nest units, in accordance to 9to5Google. It hasn’t introduced new Nest thermostats or audio system since 2020, so these might be on deck.

What it launched final 12 months: Last August, Google introduced new Nest cameras and doorbells. Then, in October, Google unveiled all the small print of its Pixel 6 and Pixel 6 Pro smartphones. Those have been the primary smartphones to run on Google’s Tensor chip as an alternative of Qualcomm’s processor.


Amazon Echo Show 15


Here’s what to expect: Amazon traditionally holds its {hardware} occasion someday within the fall, when it declares a slew of devices, starting from new Echos (like final 12 months’s Echo Show 15, pictured above) to glasses with Alexa built-in and extra.

The fourth-generation Echo speaker launched in October 2020, in order that’s due for an replace until Amazon continues to experiment with new type elements. Likewise, Amazon sometimes declares updates to its Fire TV merchandise within the fall.

For the previous two years, Amazon’s Ring has been teasing the Ring Always Home Cam, a flying drone digital camera for house safety. It nonetheless hasn’t been launched, so it is doable we’ll discover out when it’s going to hit the market.

Here’s what it launched final 12 months: Amazon had few surprises in retailer final 12 months, so this 12 months might be simply as thrilling. Amazon debuted its Astro house robotic, which remains to be solely out there by invite-only. It additionally introduced its first good thermostat, the primary Amazon-branded TV units, the Echo Show 15 and a new Halo View health tracker.


This photograph from Oculus reveals what it may be like to play it in an condo.


Here’s what to expect: Meta, previously Facebook, might have a new digital actuality headset on deck.

Bloomberg stated in July that Meta is gearing up to announce the Meta Quest Pro digital actuality set later this 12 months. It will reportedly price greater than $1,000 and can have a greater display, improved cameras and assist for improved graphics.

Meta’s Quest 2 headset is at the moment the preferred in the marketplace. As different gamers enter the race to develop the so-called “metaverse,” Facebook’s mum or dad firm will want to proceed to advance its {hardware} to keep within the lead. And it might need to get one thing out forward of no matter Apple is planning.

Here’s what it launched final 12 months: Last September Facebook unveiled its up to date Portal video-calling units. It hasn’t launched a new model of its Oculus machine since September 2020.


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